Sustainability marketing in the fashion industry is the subject of this theoretical synthesis.
This conceptual essay entails dissecting the conceptual underpinnings and construction …

This paper contributes to emerging discourse about the ongoing challenges and
opportunities of social marketing as a discipline. The paper presents a qualitative …

Social media marketing is an important concept and influences the behavior of individuals
and the change of their habits, based on evidence and marketing campaigns that target …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Decades of research on how to improve intergroup relations have primarily examined ways
to change prejudiced attitudes. However, this focus on negative intergroup attitudes has …

This study focuses on consumer cognitive factors as drivers of collaborative consumption
(CC). It enriches the understanding of these drivers, in particular by conceptualizing CC as a …

Purpose Accomplishing the United Nations' Sustainable Development Goals (SDGs) is
imperative for societies to meet their grand challenges. Achieving these goals by 2030 …

Background: The Theory of Planned Behavior (TPB) and the Health Belief Model (HBM)
were used to examine the opinion and behaviors of older adults regarding Coronavirus …

50 years of social marketing: seeding solutions for the future | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search 50 years …

Purpose Transformative service research (TSR) and social marketing share a common goal,
which is to institute social change that improves individual and societal well-being. However …