This research is about the study of the Buying process of consumer's complex purchases,
that keeps a special emphasis on how the process is being influenced by the use of social …

The rapid development of information communication technologies (ICT) has expanded the
possibilities for marketing communication. In order to increase business competitiveness …

Abstract Sentralitas Merek Menjadi Pusat Kehidupan Konsumen. Suatu merek dapat
menjadi pusat kehidupan konsumen. Sejauh mana suatu merek mempunyai tempat sentral …

This research is about the study of the telecom sector is becoming more digital, as is the
case with other sectors in the modern economy. In the modern telecommunications sector …

There is a massive change in the method of communication in modern days. Social Media
have become a convenient way to communicate among all age clusters. The Internet and …

Digital Marketing brings with it a new era of advertising in the 21st century. With the
progression of time, it has been noticed that organizations are moving from generic and …

Objectives: These are (i) to find the effect of ICT interventions on daily routine of consumers
with a focus on the impact of Electronic Word Of Mouth (eWOM) on their buying decisions …

Introduction: Nowadays, social media marketing is one of the most effective ways to reach
out to potential clients. The means of social interaction is through social networking …

This study explores the intricate dynamics between social media and consumer purchasing
behavior, aiming to provide nuanced insights into the evolving landscape of digital …

Purpose-Social media is becoming a new trend. Over the past decade, the World Wide Web
has witnessed the rise of user-generated web technologies such as blogs, social networks …