Policy-Aware Experimentation: Strategic Sampling for Optimized Targeting Policies

YW Chen, E Ascarza, O Netzer - Columbia Business School …, 2024 - papers.ssrn.com
With unprecedented access to consumer information, firms are increasingly interested in
designing highly effective data-driven targeting policies based on detailed consumer data …

[PDF][PDF] Externally Valid Selection of Experimental Sites via the k-Median Problem

JLM Olea, B Prallon, C Qiu, J Stoye, Y Sun - 2024 - joseluismontielolea.com
This paper presents a decision-theoretic justification for viewing the question of how to best
choose where to experiment in order to optimize external validity as a k-median (clustering) …