The paper examines the constructs that instigate the users to adopt digital wallets and
continued usage behavior in a develo** country perspective, Bangladesh. The researcher …

Smartphones are revolutionising our daily shop** routines in such a way that nowadays a
mobile service solution exists for everything–or if not, then such a solution will soon be …

Purpose Mobile shop** emerges, but the marketing factors driving consumers' mobile
shop** lack clarification. Literature gaps also exist to view mobile shop** from a …

The in‐store use of smartphones is revolutionizing the customer journey and has the
potential to become an important driver in the omnichannel context. This paper aims at …

China's cities have witnessed rapid growth of the consumption economy in recent years. The
millennials (defined in this study as those born between 1980 and 2000, also known as …

Purpose–The purpose of the present study was to analyze the eff ect of fl exibility and
interactivity on perceived utilitarian value and hedonic value, ultimately determining the …

User portrait analysis is one of the key points in human behavior analysis. It is important to
describe or guess user's characteristics through rational methods in business analysis. In …

El desarrollo de Internet, la incorporación de nuevos canales de comunicación y
distribución (canal móvil, redes sociales o chat) y la disponibilidad de nuevos dispositivos …

Since m-shop** has gained widespread popularity in society, it has become mainstream
in many parts of the world. Consumers not only use mobile devices during their entire path …

Mobile devices have become an important aspect of people's daily lives and increased the
popularity of Bring Your Own Device (BYOD). However, there exist many problems in BYOD …