In the past few years, online impulse purchase has garnered attention from researchers in
various fields, especially noted in the relatively new field of social commerce (S-commerce) …

Web 2.0 technologies and social media gave a rise to social commerce as a new
phenomenon in the business world. Recently, social commerce gained a major attention …

Business' ethics have changed the landscape of commerce around the world lately.
Legitimacy, robustness, and morality are among the most important factors that build …

Social commerce refers to an extension of e-commerce sites, integrated with social media
and Web 2.0 technology to encourage online purchases and interactions with customers …

In the post COVID-19 era, social commerce witnessed significant growth due to increasing
numbers of consumers choosing online channels as their preferred means of shop** …

The growth of social media (SM) has contributed to the retail industry. Academics and
professionals are specifically intrigued by how the fusion of SM might address the issue of …

Web 2.0 applications and social media have transformed e-commerce into a new business
paradigm, which is called social commerce. This development has changed the customers' …

Social commerce, which combines the transactional side of e-commerce with social
interactions, has grown in popularity throughout the last years. Despite the fact that the issue …

To enhance social media users' shop** experiences, social media platforms launched an
online shop** feature–the checkout button–allowing users to browse new products …

Consumers are relying increasingly on social commerce for making their purchase
decisions, and e-vendors have great interests in applying social commerce features in the …