This systematic review examined, through the UTAUT2 model, the factors influencing the
acceptance of artificial intelligence (AI) applications in university contexts. A total of 50 …

This study used bibliometric analysis and a systematic literature review (SLR) to examine
how the tourism and hospitality industries use generative artificial intelligence (GAI) …

This research delves into the factors influencing the adoption of ChatGPT, a sophisticated AI-
based chatbot, among Generation Z members in Croatia. Employing an extended UTAUT2 …

The advent of Chat-GPT, an AI-driven technology, is resha** various sectors, particularly
higher education. This study, merging the Unified Theory of Acceptance and Use of …

Purpose The purpose of this study was to examine the impact of strategic leadership (SL) on
business operational resilience (OR) in the hotel industry in Egypt, namely, during and after …

Researchers are increasingly interested in consumer acceptance and adoption of artificial
intelligence devices, but an integrated approach remains underexplored. This study uses …

This study investigates the antecedents and mechanisms influencing trust and behavioral
intentions formation towards new AI chatbots, such as ChatGPT, as travel information …

With rapid AI advancements, AI chatbots have become vital for hotels to enhance customer
experience and optimize marketing strategies. This chapter examines AI chatbot integration …

Despite the rapid increase in internet and mobile users in Malaysia, the growth of online
purchases through social media platforms has not kept pace with this broader digital trend …