Toward advancing theory on creativity in marketing and artificial intelligence

N Ameen, GD Sharma, S Tarba, A Rao… - Psychology & …, 2022 - Wiley Online Library
Creativity has been identified as the future of marketing; at the same time, artificial
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …

How well can an AI chatbot infer personality? Examining psychometric properties of machine-inferred personality scores.

J Fan, T Sun, J Liu, T Zhao, B Zhang… - Journal of Applied …, 2023 - psycnet.apa.org
The present study explores the plausibility of measuring personality indirectly through an
artificial intelligence (AI) chatbot. This chatbot mines various textual features from users' free …

Beyond self-diagnosis: how a chatbot-based symptom checker should respond

Y You, CH Tsai, Y Li, F Ma, C Heron, X Gui - ACM Transactions on …, 2023 - dl.acm.org
Chatbot-based symptom checker (CSC) apps have become increasingly popular in
healthcare. These apps engage users in human-like conversations and offer possible …

[HTML][HTML] From HAL to GenAI: Optimizing chatbot impacts with CARE

CM Feng, E Botha, L Pitt - Business Horizons, 2024 - Elsevier
This article explores the evolution and prospects of conversational chatbots, specifically the
latest generation referred to as generative artificial intelligence (GenAI) chatbots. This article …

The idea machine: LLM-based expansion, rewriting, combination, and suggestion of ideas

G Di Fede, D Rocchesso, SP Dow… - Proceedings of the 14th …, 2022 - dl.acm.org
We introduce the Idea Machine, a creativity support tool that leverages large language
models (LLMs) to empower people engaged in idea generation tasks. The tool includes a …

[HTML][HTML] How does generative artificial intelligence impact student creativity?

S Habib, T Vogel, X Anli, E Thorne - Journal of Creativity, 2024 - Elsevier
This study aimed to learn about the impact of generative artificial intelligence (AI) on student
creative thinking skills and subsequently provide instructors with information on how to …

Human-ai collaboration in cooperative games: A study of playing codenames with an llm assistant

M Sidji, W Smith, MJ Rogerson - Proceedings of the ACM on Human …, 2024 - dl.acm.org
Playing partial information, restricted communication, cooperative (PIRCC) games with
humans have proven challenging for AI, due to our reliance on social dynamics and …

Great chain of agents: The role of metaphorical representation of agents in conversational crowdsourcing

JY Jung, S Qiu, A Bozzon, U Gadiraju - … of the 2022 CHI Conference on …, 2022 - dl.acm.org
Conversational agents are being widely adopted across several domains to serve a variety
of purposes ranging from providing intelligent assistance to companionship. Recent …

Let the computer evaluate your idea: evaluation apprehension in human-computer collaboration

D Siemon - Behaviour & Information Technology, 2023 - Taylor & Francis
Individuals tend to hold back their ideas because they feel concerned about being
evaluated. This leads to the untapped creative potential for organisations that depend on the …

AI Assistance for UX: A Literature Review Through Human-Centered AI

Y Lu, Y Yang, Q Zhao, C Zhang, TJJ Li - arxiv preprint arxiv:2402.06089, 2024 - arxiv.org
Recent advancements in HCI and AI research attempt to support user experience (UX)
practitioners with AI-enabled tools. Despite the potential of emerging models and new …