Purpose Over the years, a considerable depth of research has established the link between
trust, commitment and relationship marketing and its relevance to consumers' brand …

Drawing on insights from the sociology of markets, we offer an analytical review of market
system dynamics (MSD) in consumer culture theory (CCT) research. We surface important …

Within an institutional theory framework, this article identifies three interconnected fields of
the marketing institution—research, education, and practice—that contribute to advancing …

This paper draws on an interdisciplinary theoretical background to define the new construct
of subjective social inclusion and initiate a new theoretical framework of inclusive marketing …

Socio-cultural aversions encompass a multitude of avoidant behaviours expressed in
different forms and intensities. While there has been an increase in research on aversions …

Purpose–The purpose of this paper is to bring international marketing and consumer
research attention to multicultural marketplaces as a new focal research lens. It develops a …

Due to the increasing popularity of remote work, digital nomadism has become a growing
trend. Given that digital nomads can stay in destinations longer, their contacts with residents …

As modern societies have become increasingly diverse, we witness elevated tensions
between different cultural groups. Through spaces and representations they create …

This paper utilizes historical and ethnographic research methods in formulating a framework
that tracks ethnic minority marketing pertaining to Latinos/as in the US as it has developed in …

Through collective engagement in consumption rituals, group members reinforce intragroup
relationships and the boundaries of the group. Yet, paradoxically, as intragroup diversity …