Over the past three decades, a rapidly expanding academic literature has investigated how
new markets are created and how existing markets are transformed, phenomena this article …

Segmenting industrial markets is a key challenge for the marketing field. More than 30 years
of research has not produced comprehensive guidelines for develo** robust B2B market …

Abstract Service-dominant logic continues its evolution, facilitated by an active community of
scholars throughout the world. Along its evolutionary path, there has been increased …

This positioning paper is informed by our judgment that the mainstream research on
business marketing and marketing in general is losing its relevance and vigor because it …

How family firms manage product innovation remains an overlooked topic in existing
business research. This happens despite the fact that family businesses play a crucial role …

This paper examines the concept of business models. Drawing on the business model
literature, we first identify technology, market offering and network architecture as the three …

Due to its intrinsic characteristics, artificial intelligence (AI) can be considered a general-
purpose technology (GPT) in the digital era. Most studies in the field focus on the ex-post …

Abstract Research into 'market-sha**'–the deliberate sha** by firms and other actors of
market behavior, structures, expectations and practices–has primarily taken either system …

This introductory article on market innovation processes seeks to conceptualize market
innovations and elaborate on the processes through which such innovations are achieved …

Despite segmentation's importance for marketing in general and the extensive research
published on the topic over several decades, business-to-business segmentation is still not …