Marketing research on Mobile apps: past, present and future
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …
and expanding what is known around how apps shape customer experiences and value …
A systematic literature review and analysis on mobile apps in m-commerce: Implications for future research
AKY Tang - Electronic Commerce Research and Applications, 2019 - Elsevier
The use of mobile applications (apps) continues to grow. The literature on mobile apps is
accumulating along with this growth, but the streams of research are still highly inconsistent …
accumulating along with this growth, but the streams of research are still highly inconsistent …
Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love
This study examined the influence of different value dimensions of gamification on two
important marketing outcomes, brand loyalty and word‐of‐mouth (WOM), using a mixed …
important marketing outcomes, brand loyalty and word‐of‐mouth (WOM), using a mixed …
[HTML][HTML] The market-based assets theory of brand competition
Abstract Kotler popularised the Segmentation, Targeting, Positioning (STP) theory of brand
competition. This theory still dominates marketing textbooks. In this article we show how the …
competition. This theory still dominates marketing textbooks. In this article we show how the …
Drivers and outcomes of branded mobile app usage intention
Purpose This study aims to examine the drivers and outcomes of the usage intention of
branded mobile applications (apps), revealing findings of theoretical and practical …
branded mobile applications (apps), revealing findings of theoretical and practical …
Investigating the effectiveness of retailers' mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective
With the increasing use of handheld digital devices for shop**, retailers are trying to
effectively implement mobile applications. Drawing from extant literature on customer value …
effectively implement mobile applications. Drawing from extant literature on customer value …
Consumer perceived value preferences for mobile marketing in China: A mixed method approach
This study aimed to identify a new framework for consumer perceived value (CPV) and
evaluate the dynamics of relative importance of different dimensions of CPV in the context of …
evaluate the dynamics of relative importance of different dimensions of CPV in the context of …
The rules of engagement: How to motivate consumers to engage with branded mobile apps
This research presents and validates a framework, which illustrates how to motivate
consumers to engage with branded mobile applications, or apps. The framework shows that …
consumers to engage with branded mobile applications, or apps. The framework shows that …
A synthesis of constructs for modelling consumers' perception of value from mobile-commerce (M-VAL)
Abstract Customer Perceived Value (CPV) is a well-established concept in the marketing
literature; however, there is a need to extend the concept of Perceived Value (PV) to mobile …
literature; however, there is a need to extend the concept of Perceived Value (PV) to mobile …
The role of consumption emotions in users' mobile gaming application continuance intention
L Zheng - Information Technology & People, 2020 - emerald.com
Purpose The long-term development of a mobile gaming application (app) depends on its
continued use by its users. The expectation–confirmation model of IS continuance was used …
continued use by its users. The expectation–confirmation model of IS continuance was used …