Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …

Since the publication of our first text on social cognition, a lot has changed for us personally
(children come and gone, grandchildren have arrived, new jobs, new houses) and …

Social science research demonstrates that people are drawn to others perceived as similar.
We extend this finding to political candidates by comparing the relative effects of candidate …

This study considers the potentially negative consequences for corporate leaders of being
subjected to high levels of ingratiation in the form of flattery and opinion conformity from …

The goal of this article is to review how, when, and why fluency, or processing ease, affects
attitudes. The current article first defines fluency and then discusses its direct impact on …

One of the authors of this chapter recently commented to a colleague,“If I read one more
paper that opens with that Allport quote about attitude as the “most distinctive and …

The theory of symbolic management reveals a pervasive pattern of'symbolic decoupling'-a
separation between appearances and reality-at every level of the governance system. At …

This chapter covers attitudes in relation to beliefs, intentions, behaviors and goals, and also
discusses the influence of various processes of attitude formation and change, including …

Celebrity endorsement is a common influence tactic used by marketers. By linking their
brands with cultural entities such as celebrity endorsers, marketers attempt to acquire …

The present research demonstrates for the first time that the very same emotion can
influence information processing and persuasion depending on the appraisal of the emotion …