Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is
predominantly driven by technological developments, particularly social media, and the …

The present study investigates the way strategic agility underpins digitalization and
customer value outcomes in tourism. Drawing on an abductive logic, in-depth interviews …

The role of luxury as a source of tourism experiences is gathering growing attention, with
special attention to the foundations of the relationships between gastronomy and social …

Luxury is a dynamic global industry, as well as a domain of study increasingly attracting
academic interest due to its unconventional marketing and the unique characteristics of …

Can masstige consumers have their cake and eat it too? We explore how signaling through
masstige (mass prestige) goods, compared with their luxury counterpart, impacts two …

Although substantial research has been conducted to understand the luxury brand
consumption at a global level, especially in the Western market, far less attention has been …

Purpose This study aims to focus on understanding the consumer-luxury brand relationships
among Generation Z. Generation Z is an up-and-coming generational cohort that has …

This article conceptualises how consumers construct their relationships with masstige
brands. Drawing on a two-stage methodology of consumer interviews and online content …

Given the many ways luxury firms can communicate their sustainability efforts on social
media, this study employs complexity theory to identify the non-linear causal pathways …

This article brings together scholarship on communication theory, influencer marketing, and
personal branding to examine a new type of social media influencer—the college athlete …