A critical review and reconstruction of perceptual brand equity
ADA Tasci - International Journal of Contemporary Hospitality …, 2021 - emerald.com
Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …
perceptual brand equity; distinguish among different stakeholder perspectives on customer …
Literature review on service quality in hospitality and tourism (1984-2014) Future directions and trends
IKW Lai, M Hitchcock, T Yang, TW Lu - International Journal of …, 2018 - emerald.com
Purpose The purpose of this study is to examine the development of service quality research
in hospitality and tourism from 1984 to 2014, to identify research gaps and to suggest …
in hospitality and tourism from 1984 to 2014, to identify research gaps and to suggest …
The effects of service quality, perceived value and trust in home delivery service personnel on customer satisfaction: Evidence from a develo** country
The rapid growth of online purchasing in recent years has emphasized the accompanying
role of home delivery service provided by delivery personnel in ensuring customer …
role of home delivery service provided by delivery personnel in ensuring customer …
The effect of service quality and customer satisfaction on customer loyalty: The mediation of perceived value of services, corporate image, and corporate reputation
Purpose The purpose of this paper is to investigate the impact of customer satisfaction,
service quality, the perceived value of services, corporate image and corporate reputation …
service quality, the perceived value of services, corporate image and corporate reputation …
A meta‐analysis of customer engagement behaviour
Customer engagement behaviour has emerged as an influential concept in marketing and
refers to customers' behavioural manifestation towards a firm originating from motivational …
refers to customers' behavioural manifestation towards a firm originating from motivational …
Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty
MI El-Adly - Journal of Retailing and Consumer Services, 2019 - Elsevier
This study using structural equation modelling (SEM) investigates the relationship between
the dimensions of customer perceived value, customer satisfaction, and customer loyalty in …
the dimensions of customer perceived value, customer satisfaction, and customer loyalty in …
Online food delivery companies' performance and consumers expectations during Covid-19: An investigation using machine learning approach
Online food delivery (OFD) businesses flourished during COVID-19; however, OFD
companies experienced different challenges and customers' expectations. This paper uses …
companies experienced different challenges and customers' expectations. This paper uses …
Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness
In today's market, firms expect customers to not only consume their offerings, but also to
market these offerings indirectly through different engagement behaviors. This study is …
market these offerings indirectly through different engagement behaviors. This study is …
Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study
The study examines the role of customer perceptions of CSR in improving customer loyalty
by exploring its direct and mediated effects through service quality, customer satisfaction …
by exploring its direct and mediated effects through service quality, customer satisfaction …
The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty
Purpose This study aims to empirically analyse the determinants of airline passenger loyalty
in the high-frills Indonesian airline industry. The interrelationships among passenger loyalty …
in the high-frills Indonesian airline industry. The interrelationships among passenger loyalty …