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Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda
Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that
has great potential. This study proposes a new research framework to address deficiencies …
has great potential. This study proposes a new research framework to address deficiencies …
Perception of Social Media Marketing by Users of E-Commerce Marketplace and Online Food Delivery
Social commerce is growing rapidly in Indonesia because of the ease of use of social media
applications. The online shop** feature on social media has caused some e-commerce …
applications. The online shop** feature on social media has caused some e-commerce …
Antecedents of trustworthiness of social commerce platforms: a case of rural communities using multi group SEM & MCDM methods
Business' ethics have changed the landscape of commerce around the world lately.
Legitimacy, robustness, and morality are among the most important factors that build …
Legitimacy, robustness, and morality are among the most important factors that build …
Interactivity, Inspiration, and Perceived Usefulness! How retailers' AR-apps improve consumer engagement through flow
This study investigates the antecedents and outcomes of consumer engagement through AR
apps and suggests a new conceptual model. The purpose of the paper is to examine how …
apps and suggests a new conceptual model. The purpose of the paper is to examine how …
Panic buying in the COVID-19 pandemic: A multi-country examination
The global crisis of COVID-19 pandemic has ravaged the world economy and healthcare,
igniting much fear, panic, and uncertainty among billions of people. As lockdowns being …
igniting much fear, panic, and uncertainty among billions of people. As lockdowns being …