Visual content has become an integral component of consumers' experience sharing.
People increasingly search for visual content posted by others prior to making purchase …

Despite the increased recognition of the importance of images as a rich data source, the full
potential of images to advance tourism and hospitality knowledge, both conceptually and …

Purpose The surging entrance of new mobile payment merchants into the growing market
has prompted the need for an in-depth understanding of loyalty formation to retain …

It's been more than a year that the entire world is fighting against COVID-19 pandemic.
Starting from the Wuhan city in China, COVID-19 has conquered the entire world with its …

Customers proactively engage with firms' offerings through behavioral manifestations such
as brand-related social media posts, influencing other customers in online networks and …

Purpose The moderating role of situational context in the effects of electronic word-of-mouth
(eWOM) on online purchase intention through brand image has found sparse empirical …

Understanding the social influence of user‐generated content (UGC) to create social brand
engagement (SBE) through social media has become a topic of major interest for both …

Purpose This research article aims to understand the role of brand image, service quality
and price (charge) in revitalising functional mass brands into prestigious mass brands …

This article examines how internet memes, a distinctive type of user-generated content, have
served as a vehicle for the co-destruction of the Airbnb brand. For this purpose, we discuss …

Semakin banyak penyedia atau produsen produk dan jasa berimplikasi terhadap konsumen
semakin selektif dalam memiliki produk maupun jasa. Banyaknya pilihan produk dan jasa …