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Understanding mobile users' information adoption behaviour: an extension of the information adoption model
Purpose Mobile messaging applications (MMAs) have surpassed top social media
platforms. Recent and rapid use of MMAs has made it extremely difficult to ignore the …
platforms. Recent and rapid use of MMAs has made it extremely difficult to ignore the …
Mobile instant messaging as an interaction tool in the business context
Purpose The interaction of consumers and technology has become a challenge for
companies and marketing professionals. Technological acceleration has transformed how …
companies and marketing professionals. Technological acceleration has transformed how …
[PDF][PDF] Factors influencing the information adoption from social media review platform: Extending Information Adoption Model (IAM) with information diagnosticity
Online reviews sufficiently influence the behavioural intention of the individual. The
evolution of social media has added a new dimension to online reviews. The user can …
evolution of social media has added a new dimension to online reviews. The user can …
Purchase intention of luxury fashion brands in post-pandemic era: A double moderation analysis using information acceptance model
This study explores the factors influencing luxury fashion brands' information adoption and
purchase intention. Using the information acceptance model (IACM), a double-layered …
purchase intention. Using the information acceptance model (IACM), a double-layered …
The influence of eWOM communications on intended online purchases: a literature review using TCCM framework and future research agenda
The objective of this paper is to review the studies on eWOM communication adoption and
consumer purchase intention. Past research studies in this domain have involved empirical …
consumer purchase intention. Past research studies in this domain have involved empirical …
Investigating the mediating effect of eWOM while exploring a higher education institutions
The emergence of computers, cell phones and internet services is the drastic change that
the business world, consumer market place and the field of academics has witnessed in …
the business world, consumer market place and the field of academics has witnessed in …
PENGARUH KARAKTERISTIK INFORMASI EWOM DAN PERILAKU KONSUMEN TERHADAP NIAT BELI SMARTPHONE
Pengguna smartphone pada tahun 2022 sebanyak 6.567 juta pengguna dan akan terus
bertambah. Smartphone memiliki banyak fungsi dalam kehidupan sehari-hari seperti …
bertambah. Smartphone memiliki banyak fungsi dalam kehidupan sehari-hari seperti …
Adopting Social Banking: A Socio-Technical Innovation of Service-Oriented Social Commerce
This study develops a research model to explain the acceptance of social banking. In order
to find the antecedents of social banking intention, a meta-combination has been used. The …
to find the antecedents of social banking intention, a meta-combination has been used. The …
The Effect of MWOM Through the WhatsApp Platform Toward Customers Purchase Intention
The rapid growth of technology has transformed conventional word of mouth (WOM) into
Electronic Word of Mouth (eWOM). E-WOM on mobile devices is known as Electronic Word …
Electronic Word of Mouth (eWOM). E-WOM on mobile devices is known as Electronic Word …
การ สื่อสาร แบบ ปากต่อปาก ทาง อิเล็กทรอนิกส์ และ ความ ตั้งใจ ซื้อ ส มา ร์ ท โฟน จอ พับ ได้ ยี่ห้อ ซัม ซุง ของ ผู้ บริโภค
R Yodthong, S Yansomboon - Journal of KMITL Business school, 2022 - so02.tci-thaijo.org
This research aimed to examine the impacts of electronic word-of-mouth (eWOM) and
customers' purchase intention of Samsung foldable smartphones. This research sample …
customers' purchase intention of Samsung foldable smartphones. This research sample …