Understanding mobile users' information adoption behaviour: an extension of the information adoption model

A Elwalda, I Erkan, M Rahman, D Zeren - Journal of Enterprise …, 2022‏ - emerald.com
Purpose Mobile messaging applications (MMAs) have surpassed top social media
platforms. Recent and rapid use of MMAs has made it extremely difficult to ignore the …

Mobile instant messaging as an interaction tool in the business context

RM Ferraz, TSG Furquim, F Kaczam… - Journal of …, 2023‏ - emerald.com
Purpose The interaction of consumers and technology has become a challenge for
companies and marketing professionals. Technological acceleration has transformed how …

[PDF][PDF] Factors influencing the information adoption from social media review platform: Extending Information Adoption Model (IAM) with information diagnosticity

MT Islam, SR Hussin, WF Yee - Journal of Content, Community & …, 2022‏ - amity.edu
Online reviews sufficiently influence the behavioural intention of the individual. The
evolution of social media has added a new dimension to online reviews. The user can …

Purchase intention of luxury fashion brands in post-pandemic era: A double moderation analysis using information acceptance model

A Singh, AK Patel, S Parayitam - Journal of Marketing …, 2023‏ - Taylor & Francis
This study explores the factors influencing luxury fashion brands' information adoption and
purchase intention. Using the information acceptance model (IACM), a double-layered …

The influence of eWOM communications on intended online purchases: a literature review using TCCM framework and future research agenda

R Bhaiswar, D Chawla… - International Journal of …, 2022‏ - inderscienceonline.com
The objective of this paper is to review the studies on eWOM communication adoption and
consumer purchase intention. Past research studies in this domain have involved empirical …

Investigating the mediating effect of eWOM while exploring a higher education institutions

D Kaushal, Anuj - International Journal of Business …, 2022‏ - inderscienceonline.com
The emergence of computers, cell phones and internet services is the drastic change that
the business world, consumer market place and the field of academics has witnessed in …

PENGARUH KARAKTERISTIK INFORMASI EWOM DAN PERILAKU KONSUMEN TERHADAP NIAT BELI SMARTPHONE

S Saputra, RH Jasa - Equilibrium: Jurnal Ilmiah Ekonomi …, 2024‏ - journal.stiem.ac.id
Pengguna smartphone pada tahun 2022 sebanyak 6.567 juta pengguna dan akan terus
bertambah. Smartphone memiliki banyak fungsi dalam kehidupan sehari-hari seperti …

Adopting Social Banking: A Socio-Technical Innovation of Service-Oriented Social Commerce

N Pouti, MT Taghavifard, MR Taghva… - International Journal of …, 2024‏ - World Scientific
This study develops a research model to explain the acceptance of social banking. In order
to find the antecedents of social banking intention, a meta-combination has been used. The …

The Effect of MWOM Through the WhatsApp Platform Toward Customers Purchase Intention

I Salsabila, AR Qastharin - International Journal of Business …, 2023‏ - myjms.mohe.gov.my
The rapid growth of technology has transformed conventional word of mouth (WOM) into
Electronic Word of Mouth (eWOM). E-WOM on mobile devices is known as Electronic Word …