Applications and competitive advantages of data mining and business intelligence in SMEs performance: A systematic review

SV Tsiu, L Mathabela, M Ngobeni - Available at SSRN 4958874, 2024 - papers.ssrn.com
Small and medium-sized enterprises (SMEs) face unique challenges that can be effectively
addressed through the adoption of data mining and business intelligence (BI) tools. This …

Business intelligence and analytics in small and medium-sized enterprises: A systematic literature review

MR Llave - Procedia Computer Science, 2017 - Elsevier
Despite much interest in business intelligence and analytics (BI&A), empirical research
shows that small and medium-sized enterprises (SMEs) are still lagging behind in the …

A review of business intelligence and analytics in small and medium-sized enterprises

MR Llave - Research Anthology on Small Business Strategies for …, 2021 - igi-global.com
Business intelligence and analytics (BI&A) has become a cornerstone of many organizations
in making informed decisions. Despite the importance of small and medium-sized …

Cause and effect analysis of business intelligence (BI) benefits with fuzzy DEMATEL

R Kiani Mavi, C Standing - Knowledge Management Research & …, 2018 - Taylor & Francis
Business intelligence (BI) is a process in which data collected from disparate sources inside
and outside the organisation are combined in order to provide meaningful information for …

[Retracted] Research on Application Effective Evaluation of Artificial Intelligence Technology in Marketing Communication

L Mo, L Yang - Security and Communication Networks, 2022 - Wiley Online Library
In order to solve the current problems of ignoring individual user differences, rising
marketing costs, and customer churn in the crude marketing process, we combine deep …

The fundamentals of business intelligence

K Kasemsap - International Journal of Organizational and Collective …, 2016 - igi-global.com
This article analyzes the recent literature in the search for the fundamentals of business
intelligence (BI). The literature review covers the overview of BI; BI and technology …

Mastering business process management and business intelligence in global business

K Kasemsap - Global Business Expansion: Concepts, Methodologies …, 2018 - igi-global.com
This chapter describes the overviews of Business Process Management (BPM) and
Business Intelligence (BI); the importance of BPM in global business; and the importance of …

[PDF][PDF] Trivi: a conceptual framework for customer intelligence systems for small and medium-sized enterprises

T Le Dinh, TMH Vu, NAK Dam, CN Nguyen - 2022 - researchgate.net
Customer intelligence is considered as insights resulting from the application of business
analytic techniques to promote value creation in the era of big data. The paper has …

Location-Based Tracking and Monitoring Infrastructural Construction Works by Using Business Intelligence Tool

O Giran, OH Türkakın, M Anbarcı - Engineering Management …, 2024 - Taylor & Francis
Tracking and monitoring construction projects are essential tasks to make decisions on the
projects. There are various techniques to collect and store data from the construction site. In …

[Retracted] Evaluation and Construction of College Students' Growth and Development Index System Based on Data Association Mining and Deep Learning Model

Y Li, H Mao - Security and Communication Networks, 2021 - Wiley Online Library
The rise of big data in the field of education provides an opportunity to solve college
students' growth and development. The establishment of a personalized student …