Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
Social media are increasingly becoming a valuable tool for Business-to-Business (B2B)
organizations. However, social media research in B2B lacks a comprehensive overview …
organizations. However, social media research in B2B lacks a comprehensive overview …
Social media and entrepreneurship research: A literature review
The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
Examining the factors affecting SME performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …
Mediation of integrations in supply chain information management and supply chain performance: an empirical study from a develo** economy
Purpose This study aims to investigate how the management of supply chain information
impacts the performance of the supply chain. This relationship is explored by considering …
impacts the performance of the supply chain. This relationship is explored by considering …
Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling
Business markets are facing major changes due to an increasing digitalization trend and
consequent changes in buying behaviors. Practitioners and academics alike have started to …
consequent changes in buying behaviors. Practitioners and academics alike have started to …
Develo** design principles for the digitalisation of purchasing and supply management
This paper develops an approach to evaluating designs for digitalisation interventions in
purchasing and supply management (PSM), and identifies some fundamental design …
purchasing and supply management (PSM), and identifies some fundamental design …
Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research
JR Saura, D Palacios-Marqués… - Journal of Small …, 2023 - Taylor & Francis
The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling: the role of social capital
Purpose This study aims to develop and test a process model of the effect of social media
use by business-to-business (B2B) salespeople on their value cocreation and …
use by business-to-business (B2B) salespeople on their value cocreation and …
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
The nature of inside sales has shifted, increasing in autonomy, importance, and scope.
Moreover, buyers are changing their preferences from face-to-face interactions to virtual …
Moreover, buyers are changing their preferences from face-to-face interactions to virtual …
[HTML][HTML] Exploring social media affordance in relationship marketing practices in SMEs
Studies on social media use and effectiveness in large firms abound in the literature.
However, social media usage for relationship marketing in small and medium enterprises is …
However, social media usage for relationship marketing in small and medium enterprises is …