Celebrity influences on consumer decision making: New insights and research directions

M Moraes, J Gountas, S Gountas… - Journal of marketing …, 2019 - Taylor & Francis
Throughout human history, people have expressed admiration for heroes who possessed
extraordinary abilities and achieved superhuman goals. For many, modern-day celebrities …

Who will lead and who will follow: identifying influential users in online social networks: a critical review and future research directions

F Probst, L Grosswiele, R Pfleger - Business & Information Systems …, 2013 - Springer
Along with the explosive growth of the phenomenon Online Social Networks (OSN),
identifying influential users in OSN has received a great deal of attention in recent years …

Not all fun and games: Viral marketing for utilitarian products

C Schulze, L Schöler, B Skiera - Journal of Marketing, 2014 - journals.sagepub.com
The success of products such as FarmVille has prompted many firms to engage in viral
marketing on Facebook and other social media websites. Yet is the viral marketing approach …

[PDF][PDF] The impact of social media marketing on purchase intention of skincare products among indonesian young adults

A Chrisniyanti, CT Fah - Eurasian Journal of Social …, 2022 - eurasianpublications.com
This study aims to investigate the impact of social media marketing activities (SMMAs) on
purchase intention of skincare products among Indonesian young adults. The secondary …

A new centrality measure based on the negative and positive effects of clustering coefficient for identifying influential spreaders in complex networks

K Berahmand, A Bouyer, N Samadi - Chaos, Solitons & Fractals, 2018 - Elsevier
Identifying the most influential spreaders with the aim of reaching a maximum spreading
ability has been a challenging and crucial topic so far. Many centrality measures have been …

Variations in consumers' use of brand online social networking: A uses and gratifications approach

H Lim, A Kumar - Journal of Retailing and Consumer Services, 2019 - Elsevier
The purpose of this study is threefold:(1) to identify consumers' motivations to participate in
brand online social networking (BOSN);(2) to examine the effects of BOSN motives on …

When does “liking” a charity lead to donation behaviour? Exploring conspicuous donation behaviour on social media platforms

E Wallace, I Buil, L De Chernatony - European Journal of Marketing, 2017 - emerald.com
Purpose This study aims to investigate the relationship between young people's
Conspicuous Donation Behaviour (CDB) on social media platforms and their offline …

A novel centrality of influential nodes identification in complex networks

Y Yang, X Wang, Y Chen, M Hu, C Ruan - IEEE access, 2020 - ieeexplore.ieee.org
Influential nodes identification in complex networks is vital for understanding and controlling
the propagation process in complex networks. Some existing centrality measures ignore the …

Identification of multi-spreader users in social networks for viral marketing

A Sheikhahmadi… - Journal of Information …, 2017 - journals.sagepub.com
Identifying high spreading power nodes is an interesting problem in social networks. Finding
super spreader nodes becomes an arduous task when the nodes appear in large numbers …