Purpose Even if the relationship between travel bloggers and followers has implications for
tourists' decision-making process, the literature does not individuate the main determinants …

Bloggers are becoming increasingly relevant in consumers' decisions, particularly travel
decisions. This study has investigated the influence of bloggers across cultures and from …

While researchers' interest in online impulsive buying is increasing, there is currently a
paucity of research that examines at consumers impulse purchase urges while …

The integrated ECM and the TAM were being used to identify the determining factors
predicting students' intention to use the Learning Management System. The independent …

Micro and small industries (MSIs) must utilize digital technology if they hope to meet
obstacles and endure in a market that is always evolving owing to technological …

The purpose of this study is to investigate the factors that influence the usage intention for
different instant messaging application platforms. This study targeted the widespread instant …

Humanity has fantasized about artificial intelligence tools able to discuss with human beings
fluently for decades. Numerous efforts have been proposed ranging from ELIZA to the …

Tujuan penelitian ini untuk mengetahui pengaruh emosi terhadap rasionalitas dan
pembelian impulsif. Penelitian ini menggunakan pendekatan kuantitatif. Populasi target …

Thailand is famous for a traditional martial art which is also called muay Thai. However, in
Thailand, sports like football, badminton, swimming, tennis, and other western sports are …

Purpose This study aims to cluster psychographic activities, interests and opinions of alcohol
quitters in behaviour change maintenance mode to form segmentation bases for social …