The biggest challenge in fostering a virtual community is the supply of knowledge, namely
the willingness to share knowledge with other members. This paper integrates the Social …

Consumers trust the Internet for advice. Online Social Networks (OSNs) are creating
collective knowledge and becoming major information gathering sources among tourists …

The success or failure of social media is highly dependent on the active participation of its
users. In order to examine the influential factors that inspire dynamic and eager participation …

How customer engagement in a firm's social media marketing platform− online brand
community− might affect word-of-mouth behavior is an open research issue as well as a vital …

Research question: There is no published research on how the launch of an esports section
can influence the meaning of a sport brand. This research aims at finding out if and how the …

The relationships among members of virtual brand-related communities may change
depending on the length of their participation in the community. Consumers' commitment to …

Emergence of a global techno-economic system is challenging academia and the fashion
industry. Consumers, the retail industry and business strategies are strategically contributing …

This study intended to fill some gaps in knowledge about virtual communities and their
influence on consumers' purchasing decisions. A Brazilian Orkut community, whose central …

Although brand identification and brand engagement are key research priorities, empirically
led insight into these concepts and their links remains tenuous. We thereby explore the …

Purpose The purpose of this paper is to examine some drivers of users' participation in
online social question-and-answer (Q&A) communities based on social cognitive theory and …