With the increasing use of social media and the proliferation of digital applications, dark
patterns have become a significant concern due to their potential impact on user behavior …

This study explores the role of perceived customer value and loyalty relationships in mobile
wallet (M-wallet). The study further investigates trust and satisfaction as drivers of loyalty and …

This study presents an in-depth analysis of the rapidly evolving mobile payment market,
focusing on the competition between Central Bank Digital Currencies (CBDCs), as …

Purpose: The study investigates the fast-evolving fintech landscape, specifically the impact
of digital wallets on the financial industry. It focuses on the competitive digital wallet market …

Purpose: Examining the Ethical Implications of Data Privacy and Targeted Advertising in
Digital Marketing: Consumer Perceptions” is to investigate and analyze the ethical …

The study aims to examine the presence of gender difference in Digital Financial Inclusion of
Indian bankers reflected through Gender Digital Divide. UTAUT2 model was adopted to …

E-wallets have revolutionized digital commerce, affecting customer purchase intentions. This
study explores the impact of e-wallet usage on purchase intention, examining the mediating …

The impetus for this research is the suboptimal concept of service quality and perceived
privacy toward customer satisfaction for online food delivery. This study seeks to ascertain …

Abstract− This research investigates the key determinants of customer satisfaction in the
hospitality industry, focusing on cleanliness, service quality, location, and value. Analyzing …

This research is motivated by a decrease in customer satisfaction where it can be seen from
the level of visitors every year has decreased due to the services provided to consumers …