Abstract 'Playfulness' is a concept used in various disciplines. In this article, we conduct a
qualitative, systematic, and interdisciplinary literature review on the term 'playfulness' as …

This article presents the framework and explores the measurement, correlates, and
outcomes of creative adaptability (CA), proposed here as the cognitive–behavioral …

Adult playfulness is an understudied personality trait. A new 28-item questionnaire (the
OLIW) is proposed that assesses four basic components; namely, Other-directed …

Personal virtual assistants (PVAs) based on artificial intelligence are frequently used in
private contexts but have yet to find their way into the workplace. Regardless of their …

Background While there are numerous applications of play‐based interventions, there is
little research on playfulness‐based interventions. We applied interventions that aim at …

Emerging empirical evidence supports play's potential to stimulate and foster scientific
creativity. Focusing on how play relates to scientific creativity in adulthood, this review …

The success of gamified systems depends on how user characteristics and behavior interact
with system design. Prior research, however, has largely neglected this user-system …

Young children spend considerable time in educational settings, in which traditionally, their
primary occupation is play. A playful preschool environment has been related to better …

The authors investigate the links between playfulness and creative organizational climates
established by other research, using play cues--objects and sweets--they provide …

In light of the disadvantages of celebrity spokespersons and the prevalence of brand
anthropomorphism, the branding strategy of having an animated spokescharacter (ASC) is …