The technology readiness (TR) index aims to better understand people's propensity to
embrace and use cutting-edge technologies. The initial TR construct considers four …

This study presents a systematic review of literature covering 178 articles relating to physical
store-based grocery retail formats. The research questions for the review were based on …

This article explores the role of artificial intelligence (AI) in aiding personalized engagement
marketing—an approach to create, communicate, and deliver personalized offerings to …

Retailers are dynamic in nature, and their strategies keep evolving with changing scenarios
and availability of new technologies. In the current scenario, there is a need for a …

As social media gains more importance, managers are challenged to quantify its return on
sales. The academic understanding in the effectiveness of social media is limited, and in fact …

This study proposes a performance management framework with a roadmap to success and
evaluates successful retailers. We provide comparative analysis of brick-and-mortar versus …

Purpose This paper aims to examine the relationships among two distinct yet interconnected
forms of value orientations, namely, terminal and instrumental values, brand consciousness …

Facing growth pressures, firms attempt to target the large low-income consumer segment
present in emerging markets. This multi-method study develops research insights regarding …

The low redemption rate of coupons presents a challenge for marketers and scholars. While
numerous studies have endorsed the potential of mobile (m)-coupons, not much is known …

Unorganized retail dominates the retail landscape across emerging markets (EMs) and is
undergoing rapid digitalization. However, the extant literature has not explored the impact of …