Social media live streams (SMLSs) are becoming mainstream e-commerce platforms,
especially for direct selling, offering online retailers (e-tailers) immense consumer interaction …

As a relatively new behavior, donation to content creators in social media has become very
popular in the last few years. Different from traditional donation to nonprofit organization or …

Abstract Pay-What-You-Want (PWYW) pricing is becoming increasingly popular in real-
world applications, especially for cultural services and digital goods. Yet very little is known …

Video tip** takes a remarkable share in the income of online streaming platforms such as
Bilibili. There are some specific map**s between the audio and visual signals that viewers …

Purpose Gifting is a typical monetization strategy for live streaming platforms to motivate
providers' live content contribution. However, research regarding the factors that affect …

This study contributes to the limited literature on the pricing method of pay-what-you-want
(PWYW) in the context of a high-value service. The study evaluates the applicability and …

This research explores the trade-offs that customers make between different economic,
social, and psychological considerations to arrive at a pay-what-you-want (PWYW) pricing …

The development and sale of massively multiplayer online games has emerged as a
significant part of the 21st century entertainment industry. Yet, firms competing in this sector …

This article aims to understand fan's instant sponsorship (FIS), focusing on promoting and
hindering factors. FIS refers to viewers' occasional activities that pay for items through …

Since Pay-What-You-Want is a relatively new field of study, the influence factors during the
pricing process are not sufficiently explored. It was hypothesized that in a hypothetical Pay …