Institutions, the social capital structure, and multilevel marketing companies

JK Lofthouse, VH Storr - Journal of Institutional Economics, 2021 - cambridge.org
In multilevel marketing companies (MLMs), member-distributors earn income from selling
products and recruiting new members. Successful MLMs require a social capital structure …

[HTML][HTML] Building long-term business sustainability: The influence of experiential marketing on sales representatives' loyalty to multi-level marketing systems

IM Purcaru, AM Urdea, CP Constantin, G Brătucu - Sustainability, 2022 - mdpi.com
Monitoring the satisfaction of sales representatives is a major challenge in business based
on multi-level marketing systems (MLM), as a high level of satisfaction could determine the …

[HTML][HTML] Associations between protestant work ethic and multilevel marketing participation and financial outcomes

K Howie, RMD Mesler, KC Tu, J Chernishenko - Acta Psychologica, 2024 - Elsevier
Multilevel marketing (MLM) involvement can adversely affect consumer wellbeing. We
examine how individual beliefs about work predict participation and financial losses in …

[PDF][PDF] Examining the challenges and opportunities of multi-level marketing for resort hotels: a delphi study

AEE Sobaih, SH Ghannam… - African Journal of …, 2021 - academia.edu
Environmental changes push hotels to seek additional and innovative channels to market
their products/services while maintaining a high occupancy rate and revenues with lower …

The psychology of attraction to multi‐level marketing

LJ Dixon, MJ Hornsey, N Hartley… - Journal of Consumer …, 2023 - Wiley Online Library
Despite being a risky and controversial business model, little research has investigated
personal characteristics that increase attraction to multi‐level marketing business …

Adopting a network marketing model as a distribution channel for hotels in the maldives: An exploratory study

PP Weng Wong, A Nasir - International Journal of Hospitality & …, 2022 - Taylor & Francis
Although hoteliers are looking for new ways to distribute their products and services, the
concept of network marketing as a method of distribution has yet to be widely adopted by the …

Factors that influence distributor satisfaction within multi-level marketing in south Africa

CC Williams, M Kleynhans - Journal of Contemporary Management, 2024 - journals.co.za
Purpose of the study: Limited research has been done in South Africa's MLM industry,
particularly pertaining to distributor satisfaction and the factors that influence distributor …

[PDF][PDF] Personality, Interpersonal Identification and Agent's Performance in Multilevel Marketing Industry (MLM): Preliminary

SB Gulabdin, TP Sung, SL Sondoh - International Journal of …, 2020 - researchgate.net
Purpose–This paper aims to explore the influence of personality traits on agent's
performance in MLM industry based in Malaysia, taking into consideration the mediating role …

[PDF][PDF] Motivational drivers for distributors engaging in multi-level marketing in KwaZulu-Natal, South Africa

EB Akindejia, E Madondo - The Retail and …, 2024 - retailandmarketingreview.co.za
Multi-level marketing (MLM) is an emergent business opportunity in the marketing world.
Distributors must be motivated to sell the products and create a pyramid of marketers to get …

[PDF][PDF] Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland.

B Nowotarska-Romaniak, S Szczepanik - Marketing of Scientific & …, 2024 - sciendo.com
This study examines the areas of Internet-based mass communication (websites, social
media) utilized by multi-level marketing (MLM) companies operating in Poland, using …