Abstract Generation Z (Gen Z) is widely considered the most eco-conscious generation.
Nonetheless, there is a dearth of empirical research on this generation's pro-environmental …

Abstract Generation Z (Gen Z) is the largest cohort of generational consumers worldwide
and is perceived to show greater connectivity with political consumerism compared to older …

Using the norm activation model (NAM), our research delves into the impact of
environmental concerns, and environmental self-assets on environmentally responsible …

This paper argues that Age-Period-Cohort theory offers a much more robust explanation of
changes in tourist behaviour over time than the traditional Generation Cohort Theory model …

Using PLS-SEM, this article proposes and verifies a model among Gen Z that captures the
relationship between attitudes towards the environmental ecosystem and green tourism …

Purpose Environmental tourism impacts are considered to be unbalanced. The
implementation of environmental sustainability focuses on restoring a balance through …

The tourism industry has faced several challenges over the years, due to the evolution of
technology and behavioral changes of the generations. The research focused on the new …

Sustainable healthy diets are crucial for achieving multiple United Nations' Sustainable
Development Goals. However, tourism research has often examined patterns of (un) …

Generation Z (hereafter Gen Z) is the demographic cohort that succeeds Millennials and
precedes Generation Alpha. Despite the lack of unanimity regarding the definition, Gen Z is …

This research explores the evolving landscape of luxury travel beyond traditional markers
such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD …