Purpose Despite extensive discussion of this topic in the life and financial transactions of
people, there is a lack of empirical evidence related to challenges and opportunities of …

Social commerce, which combines the transactional side of e-commerce with social
interactions, has grown in popularity throughout the last years. Despite the fact that the issue …

Purpose As social media applications have turned into popular platforms for interacting with
customers, creation of a consistent customer experience in social commerce has attracted …

Purpose Through bibliometric analysis, the study intends to reveal the evolution of the trends
in the Scopus database, the scope of research and the connection between technology and …

Livestreaming commerce is an important emerging technology that has not been
systematically investigated in service marketing research. This study aims to develop …

Purpose As competition in the industry intensifies, companies must use market-oriented
approaches to gain competitive superiority; one of the approaches that can lead to the …

Purpose Researchers, with the widespread acceptance of Web-based technologies by
companies, have recently discovered a new type of social capital through these mass …

The widespread adoption of social media platforms has significantly transformed consumer
behavior and business practices. This paper attempts to provide a detailed overview of …

Purpose The purpose of this paper is to propose a dynamic capabilities framework in
cybersecurity (DCCI) and explore its potential to explain organizations' cybersecurity …

The assessment of the quality of a given service allows for the identification of its strengths
and weaknesses and for its possible improvement. The methods used for this purpose are …