Given the emerging nature of integrating Blockchain Technology (BCT) into several
business fields concerning the interaction between companies and their customers, this …

This study aimed to examine the effects of awareness of paid endorsements by social media
influencers on followers' cognitive persuasion knowledge (ad recognition), attitudinal …

After identification of “stasis” in evaluation of strategic communication including public
relations and corporate communication despite intensive focus for more than 40 years …

Purpose This article studies the digitalization of corporate communications and the
emergence of communication technology (CommTech). The authors show communicators' …

Names: Strömbäck, Jesper editor.| Kiousis, Spiro editor. Title: Political public relations:
concepts, principles, and applications/edited by Jesper Strömbäck and Spiro Kiousis …

Evaluating Public Communication addresses the widely reported lack of rigorous outcome
and impact-oriented evaluation in advertising; public relations; corporate, government …

With the “visual turn” online, images have become increasingly important for companies to
attract stakeholders to their online CSR communication. To investigate in how far …

Social media influencers (SMIs) are increasingly employed by organizations to amplify their
strategic communication efforts. Yet, little is known about the impact an SMI's personal …

This innovative book proposes a conceptual framework to integrate the ecological and
tourism aspects of Protected Area regulation, assisting decision-makers to develop …

With the increasingly sophisticated improvements in artificial intelligence (AI) technologies in
marketing communications, a gap prevails between heightened levels of excitement around …