[HTML][HTML] What to post? Understanding engagement cultivation in microblogging with big data-driven theory building

Y Zhang, C Ridings, A Semenov - International Journal of Information …, 2023 - Elsevier
This paper examines how alternative food networks (AFNs) cultivate engagement on a
social media platform. Using the method proposed in Kar and Dwivedi (2020) and Berente …

The hidden conversion funnel of mobile vs. desktop consumers

A Goldstein, C Hajaj - Electronic Commerce Research and Applications, 2022 - Elsevier
We compare mobile and desktop user progress through the conversion funnel. Using
detailed log-files of an online flight search engine, we analyze consumer search behavior …

How mega is the mega? Exploring the spillover effects of WeChat using graphical model

J Zheng, Z Qi, Y Dou, Y Tan - Information Systems Research, 2019 - pubsonline.informs.org
WeChat, an instant messaging app, is considered a mega app because of its dominance in
terms of use among Chinese smartphone users. Little is known, however, about its …