The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …

In a landscape of growing online consumer/firm interactions, digital content marketing
(DCM) which aims to foster consumers' brand engagement and trust, is on the rise …

Purpose A comprehensive operational framework is proposed to explain young
consumers'(ie generations Y and Z) engagement with brands on social media sites (SMSs) …

Purpose Drawing on Ducoffe's advertising value model, this study aims to integrate
additional constructs (credibility, fantasy and visual appeal) as important antecedents to the …

Adopting a meta-analysis approach, this study synthesises the quantitative literature on
mobile advertising and proposes a meta-analytic conceptual model that shows the …

Purpose The paper aims at identifying the role of online advertising on the purchase
intention (PI) of smartphones of Bangladeshi customers. The independent variable (online …

Purpose The purpose of this study is to explore and identify the privacy concerns of
smartphone app users pertinent to app usage. Design/methodology/approach Adopting a …

This study aims to identify the key factors that influence the continuance intentions of social
network service (SNS) users through an integrative framework. It suggests a theoretical …

By means of a meta-analysis, we synthesize the findings of over two decades of research
from 88 empirical studies regarding four well established and theoretically rooted …

The purpose of this research is to study consumer attitude towards mobile advertising in
Malaysia, and whether this attitude results in the intention to purchase the products or …