Orientation Volatile, uncertain, complex and ambiguous (VUCA) represents the environment
in which business organisations operate, illuminated by the post-coronavirus disease 2019 …

Current scholars study on creativity have been largely introducing concerned with the
commercial firm context. Especially employees' creativity has gained more empirical support …

Higher education (HE) must equip youth with skills for economic development, security and
sustainability, which is central in the SDGs' 2030 Agenda. South Africa (SA) intends to partly …

Abstract In South Africa's evolving education landscape, strategic partnerships and
distinctive brand identities play pivotal roles in enhancing learning outcomes and …

This paper investigates the impact of digital marketing on brand awareness and student
recruitment at private higher education institutions (PHEIs) in South Africa. Using a …