Changes in the way customers shop, accompanied by an explosion of customer touchpoints
and fast-changing competitive and technological dynamics, have led to an increased …

Introduces the group interview technique of nominal grou** as an alternative to the widely
used technique of focus groups in qualitative market research. Nominal grou** is a highly …

“Quadrads”(double dyads) of interviews, each conducted with a pair of marketing executives
at a Japanese vendor firm and a pair of purchasing executives at a Japanese customer firm …

Building on previous work suggesting that trust is critical in facilitating exchange
relationships, the authors describe a comprehensive theory of trust in market research …

Poor data quality (DQ) can have substantial social and economic impacts. Although firms
are improving data quality with practical approaches and tools, their improvement efforts …

What is the relationship between market orientation and new‐product success? This
important question has not been examined adequately to date because the concept of …

Our understanding of how organizations process market information can be advanced
substantially on the basis of principles derived from models of organizational learning …

Arguing that organizational memory affects key new product development processes by
influencing the (1) interpretation of incoming information and (2) the performance of new …

Small-and medium-sized enterprises (SMEs) make sizeable contributions to the economic
success of nations. Research concerning the internationalization of SMEs is available in the …

Organizational research suggests that the way information is used is likely to be a function of
the presence of organizational systems or processes, in addition to individual manager …