Purpose In this era of technological advancement, the capabilities of devices and
telecommunications have changed the pattern of media consumption among consumers …

This study reviews the literature to determine how cognitive factors affect consumers' value
perception and video streaming platform subscription intentions. This study analyses 20 …

This study attempts to understand the factors affecting usage intention, actual use,
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …

Consumers are increasingly moving from traditional television to Over-The-Top (OTT)
streaming platforms. Although OTT platforms are widely used, people's interactions with …

Abstract Introduction Food delivery applications (FDAs) have altered the way customers
order and consume food. This was compounded by the COVID-19 pandemic, which …

Purpose The purpose of this study is to clarify the findings and criticisms in the extant
literature concerning the theory of consumption values (TCV) by conducting a meta-analysis …

The current study examines how video content on over-the-top (OTT) platforms and the
enjoyment from watching them form habits and word-of-mouth (WOM) intentions. We …

Abstract Globally, over-the-top (OTT) video-streaming platforms are proliferating. While it has
increased in popularity, there is limited academic research into its usage. However, there is …

The study strives to examine how customization (CUS) affects customers' acceptance of m-
commerce applications (MCA) and explore conditions where CUS would strengthen …

The rapid growth of online food delivery (OFD) services presents new opportunities and
challenges for OFD stakeholders, emphasizing the strategic importance of retaining …