In a constantly changing and increasingly globalized world, religion still plays a significant
role in influencing social and consumer behavior. This study will analyze what influence …

The purpose of this paper is to investigate the Malaysian Malays attitude towards offensive
advertising and the reasons that make these advertisements offensive. This paper aims to …

Purpose–The purpose of this paper is to determine attitudes towards the advertising of
certain controversial products/services and reasons for being offensive across four different …

Purpose The purpose of this paper is to examine and compare the influence of age,
education, income, product involvement and sales promotion (SP) characteristics on …

Applying brand names to international markets remains a challenge to multinational
corporations. Consumers' sociolinguistic backgrounds shape their responses to brand …

This research examines the impact of shock advertising on consumer brand evaluations, for
both socially acceptable and controversial product categories. The intervening roles of …

Purpose This study provides a retrospect of Asia Pacific Journal of Marketing and Logistics
(APJML) for the 27-year period between 1993 and 2019. Design/methodology/approach …

This paper aims to contribute positively to the now growing'replicated studies' research. The
replication of published empirical findings is an important means of develo** robust and …

This paper investigates the relationships between supply chain management (SCM)
practices (ie strategic supplier partnership, customer relationship, information sharing …

The advertising of controversial products/services and the use of controversial images to" cut
through the clutter" in the marketplace appears to be increasing around the world. However …