With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …

This is the first systematic literature review concerning the interconnections between big
data (BD) and co-innovation. It uses BD as a common perspective of analysis as well as a …

Abstract Big Data Analytics Capabilities (BDAC) represent critical tools for business
competitiveness in highly dynamic markets. In this connection, by leveraging on the …

This research utilizes big data in investigating the impact of a luxury brand's social media
marketing activities on customer engagement. In particular, applying the dual perspective of …

Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …

The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

Purpose The Industry 4.0 phenomenon is bringing unprecedented disruptions for all
traditional business models and hastening the need for a redesign and digitisation of …

Purpose This study investigates the impact of traditional marketing analytics and big data
analytics on the success of a new product. Moreover, it assesses the mediating effects of the …

As new applications of artificial intelligence continue to emerge, there is an increasing
interest to explore how this type of technology can improve automated service interactions …

Technologies transform tourism management and marketing from a static and utilitarian
sense (whereby managers and tourists use technologies as tools) to a transformative …