On the psychological impact of food colour
C Spence - Flavour, 2015 - Springer
Colour is the single most important product-intrinsic sensory cue when it comes to setting
people's expectations regarding the likely taste and flavour of food and drink. To date, a …
people's expectations regarding the likely taste and flavour of food and drink. To date, a …
[HTML][HTML] Conducting perception research over the internet: A tutorial review
This article provides an overview of the recent literature on the use of internet-based testing
to address important questions in perception research. Our goal is to provide a starting point …
to address important questions in perception research. Our goal is to provide a starting point …
Digital sensory marketing: Integrating new technologies into multisensory online experience
People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
Multisensory flavor perception
C Spence - Cell, 2015 - cell.com
The perception of flavor is perhaps the most multisensory of our everyday experiences. The
latest research by psychologists and cognitive neuroscientists increasingly reveals the …
latest research by psychologists and cognitive neuroscientists increasingly reveals the …
Hedonic mediation of the crossmodal correspondence between taste and shape
Crossmodal correspondences between gustatory (taste), olfactory (smell), and flavour
stimuli on the one hand and visual attributes on the other have been extensively …
stimuli on the one hand and visual attributes on the other have been extensively …
Searching for flavor labels in food products: the influence of color-flavor congruence and association strength
Prior research provides robust support for the existence of a number of associations
between colors and flavors. In the present study, we examined whether congruent (vs …
between colors and flavors. In the present study, we examined whether congruent (vs …
Cup colour influences consumers' expectations and experience on tasting specialty coffee
The present study was designed to investigate the effect of the colour of the cup on sensory
and hedonic judgments of specialty coffee by consumers. Altogether, 457 participants took …
and hedonic judgments of specialty coffee by consumers. Altogether, 457 participants took …
The influence of taste-congruent soundtracks on visual attention and food choice: A cross-cultural eye-tracking study in Chinese and Danish consumers
Sound can have a profound impact on our eating experience and behavior. The term “sonic
seasoning”, arising from crossmodal correspondences, denotes the tendency for …
seasoning”, arising from crossmodal correspondences, denotes the tendency for …
On the manipulation, and meaning (s), of color in food: A historical perspective
C Spence - Journal of Food Science, 2023 - Wiley Online Library
While there has long been public concern over the use of artificial/synthetic food colors, it
should be remembered that food and drink products (eg, red wine) have been purposefully …
should be remembered that food and drink products (eg, red wine) have been purposefully …
Colour–taste correspondences: Designing food experiences to meet expectations or to surprise
C Velasco, C Michel, J Youssef… - … Journal of Food …, 2016 - intellectdiscover.com
Recent research demonstrates the existence of a number of surprising associations
(otherwise known as crossmodal correspondences) between seemingly non-related …
(otherwise known as crossmodal correspondences) between seemingly non-related …