Online trust is growing in importance as a topic of study and its influence on Internet
marketing strategies is increasing.“Online trust includes consumer perceptions of how the …

The technologies and functions of social media have significantly changed interaction on the
Internet. These changes affect the perceived attractiveness of websites. Prior research …

This study examines the effects of a company publishing photos of their products using
either (a) snapshot aesthetics, where pictures portray average situations and appear as if …

Visual aesthetics has been shown to critically affect a variety of constructs such as perceived
usability, satisfaction, and pleasure. Given the importance of visual aesthetics in human …

Purpose To investigate the reasons for users' choice of mobile applications and how their
choice relates to their experience of use. Method A mixed methods study of the factors …

This paper analyzes the relation between usability and aesthetics. In a laboratory study, 80
participants used one of four different versions of the same online shop, differing in interface …

Previous research into multimedia learning has mainly focused on cognitive factors to
investigate different instructional conditions and design principles. Emotional factors have so …

This article examined the effects of product aesthetics on several outcome variables in
usability tests. Employing a computer simulation of a mobile phone, 60 adolescents (14–17 …

A review of 15 papers reporting 25 independent correlations of perceived beauty with
perceived usability showed a remarkably high variability in the reported coefficients. This …

Extremely high correlations between repeated judgments of visual appeal of homepages
shown for 50 milliseconds have been interpreted as evidence for a mere exposure effect …