Brands often tell consumers that they have power, either directly through slogans such as
Burger King's famous “Have it your way” or by allowing them to exert control over the …

The perception that God controls one's life can bolster motivation to pursue personal goals,
but it can also have no impact and even squelch motivation. To better understand how …

This research shows that consumers compensate for a loss of perceived control inherent to
service failure by extracting sensory information from brand names, and specifically from …

A strong personal relationship with God is theoretically and empirically associated with an
enhanced sense of control. While a growing body of research is focused on understanding …

This research investigates how structured service environments can mitigate negative
customer responses to service failures. We propose a proactive strategy that aims to …

Advertising campaigns that explicitly claim that the advertised product can bring happiness
to the consumer's life are often standardized across national markets. While it seems …

Our world is often chaotic, confusing, and unpredictable. In this chapter, we outline
psychological theory and empirical research on how and why this aversive feeling of …

This cross‐cultural experiment (N= 1000) shows that messages designed to promote
financial literacy are differently effective among US and Arab consumers depending on the …

Questions about the origins of life and the universe seem to call out for explanation, with
science and religion offering candidate answers. These answers clearly differ in content, but …

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