The notion of hypothetical bias (HB) constitutes, arguably, the most fundamental issue in
relation to the use of hypothetical survey methods. Whether or to what extent choices of …

This paper provides with a review of the state of the art of environmental valuation with
discrete choice experiments (DCEs). The growing body of literature on this field serves to …

The community of choice modellers has expanded substantially over recent years, covering
many disciplines and encompassing users with very different levels of econometric and …

This is the first English edition of a German textbook that covers methods of multivariate
analysis. It addresses readers who are looking for a reliable and application-oriented source …

The authors provide a critical examination of marketing analytics methods by tracing their
historical development, examining their applications to structured and unstructured data …

We use a hypothetical choice methodology to estimate preferences for workplace attributes
from a sample of high-ability undergraduates attending a highly selective university. We …

Surveys based on Likert scales continue to dominate market research practice despite their
limitations. Several researchers have suggested adopting different types of scales and a …

This research explores the extent to which sustainable development can be associated with
luxury products. In particular, it examines the propensity of consumers to consider recycled …

Die grundlegende Neubearbeitung der 16. Auflage des Buches „Multivariate
Analysemethoden “wurde am Markt sehr gut aufgenommen, sodass wir nun nach kurzer Zeit …

There has been an explosion of interest during the past two decades in a class of nonmarket
stated-preference valuation methods known as choice experiments. The overall objective of …