The dynamics of value co‐creation behavior: A systematic review and future research agenda
Value co‐creation (VCC) continues to gain traction as a marketing concept in several
service contexts. Given the limited understanding of how the VCC process translates into …
service contexts. Given the limited understanding of how the VCC process translates into …
[BUCH][B] Best-worst scaling: Theory, methods and applications
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple
choices that asks participants to choose both the most and the least attractive options or …
choices that asks participants to choose both the most and the least attractive options or …
Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior
A Buerke, T Straatmann, N Lin-Hi, K Müller - Review of Managerial …, 2017 - Springer
Consumers are put in the driver seat on the road to a sustainable development. Following a
consumer-centric approach, this paper explores the dimensionality and the antecedents of …
consumer-centric approach, this paper explores the dimensionality and the antecedents of …
'Snap happy'brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram
This study examines the effects of a company publishing photos of their products using
either (a) snapshot aesthetics, where pictures portray average situations and appear as if …
either (a) snapshot aesthetics, where pictures portray average situations and appear as if …
Strategic B2B customer experience management: the importance of outcomes-based measures
Purpose The purpose of this paper is to critique the adequacy of efforts to capture the
complexities of customer experience in a business-to-business (B2B) context using input …
complexities of customer experience in a business-to-business (B2B) context using input …
Consumer showrooming: Value co-destruction
Purpose This research employs value co-destruction as a theoretical lens to investigate the
antecedents of consumer showrooming behavior. Drawing on relevant literature, a research …
antecedents of consumer showrooming behavior. Drawing on relevant literature, a research …
User experience sharing: Understanding customer initiation of value co-creation in online communities
Purpose This paper aims to propose user experience sharing (UES) as a customer-based
initiation of value co-creation pertaining to service provision, which represents customers' …
initiation of value co-creation pertaining to service provision, which represents customers' …
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches
This paper deals with the phenomenon of tribal marketing, which is increasingly fuelled by
the development of online grou**s utilising Web 2.0 technologies. After having addressed …
the development of online grou**s utilising Web 2.0 technologies. After having addressed …
Cyborgs as frontline service employees: a research agenda
Purpose The purpose of this paper is to identify and explore potential applications of
cyborgian technologies within service contexts and how service providers may leverage the …
cyborgian technologies within service contexts and how service providers may leverage the …
[BUCH][B] Marketing and designing the tourist experience
I Frochot, W Batat - 2013 - books.google.com
The originality of this text lies in its combination of a wide range of knowledge, theory and
best practice that has so far been widely distributed across a range of sources. Drawing all …
best practice that has so far been widely distributed across a range of sources. Drawing all …