The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

The entrepreneurship literature pays increasing attention to the ethical aspects of the field.
However, only a fragmented understanding is known about how the context influences the …

Despite extensive corporate social responsibility (CSR) literature most of research has
examined corporate performance as its only outcome. We aim to fill this gap by assessing …

Today's interconnected environment is characterized by ESG (environmental, social, and
corporate governance), networks of people, organizations, and devices that are …

The purpose of this study is to examine the relationship between voluntary sustainability
reporting and firm value, as measured by Tobin's q. We test three main hypotheses …

Sustainability has emerged as a critical macromarketing perspective over the last five
decades. Starting with the early concerns in the 1960s about the world's finite resources that …

Business cannot escape the impact of climate change that is deteriorating day by day. Many
organizations are becoming motivated more than ever to introduce new business models …

Responsible sustainable consumer behavior (RSCB) involves a complex pattern of
environmental and social issues, in line with the view of sustainability as a construct with …

The digital transformation is an accumulation of various digital advancements, such as the
transformation of the web phenomenon. The participatory web that allows for active user …

Sustainability in marketing has gained some traction over the years, yet we still remain
uncertain about exactly what 'sustainability marketing'means. Utilising the Scopus database …