Faktor-faktor kepuasan pelanggan dan loyalitas pelanggan (literature review manajemen pemasaran)
SR Sasongko - Jurnal ilmu manajemen terapan, 2021 - dinastirev.org
Riset terdahulu atau riset yang relevan sangat penting dalam suatu riset atau artikel ilmiah.
Riset terdahulu atau riset yang relevan berfungsi untuk memperkuat teori dan penomena …
Riset terdahulu atau riset yang relevan berfungsi untuk memperkuat teori dan penomena …
Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review
H Górska-Warsewicz - … journal of environmental research and public …, 2022 - mdpi.com
The purpose of this study was to analyze consumer or patient determinants of hospital brand
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …
[HTML][HTML] Trust and loyalty in building the brand relationship with the customer: empirical analysis in a retail chain in northern Brazil
The purpose of this article is to analyze the relationship between a brand's trust in consumer
decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol …
decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol …
The role of customer experience in the effect of online flow state on customer loyalty
Purpose The Internet revolution has radically changed the means of conducting business all
over the world in the past few decades. The digital medium enables consumers worldwide to …
over the world in the past few decades. The digital medium enables consumers worldwide to …
Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior
Purpose This paper aims to provide a predictive framework of customer churn through six
stages for accurate prediction and preventing customer churn in the field of business …
stages for accurate prediction and preventing customer churn in the field of business …
[PDF][PDF] The impact of service quality and brand image toward customer loyalty in the Indonesian airlines industry
N Wilson - Jurnal Manajemen Indonesia, 2018 - researchgate.net
This research was conducted in order to determine and understand the impact of service
quality and brand image toward customer loyalty in the Indonesian airlines industry. This …
quality and brand image toward customer loyalty in the Indonesian airlines industry. This …
The role of retail mix elements in enhancing customer engagement: evidence from Thai fast-moving consumer goods retail sector
The current understanding of the effect of the retail mix elements on customer engagement
is limited. This study aims to investigate these relationships using a case study of Thai …
is limited. This study aims to investigate these relationships using a case study of Thai …
Hotel brand loyalty—A systematic literature review
The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic
literature review conducted according to the preferred reporting items for systematic reviews …
literature review conducted according to the preferred reporting items for systematic reviews …
Loyalty program and communication effectiveness as drivers of store loyalty
Purpose The purpose of this study is to determine the direct effect of a loyalty program on
program loyalty and store loyalty and to determine the role of communication effectiveness …
program loyalty and store loyalty and to determine the role of communication effectiveness …
How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? A case study from Indonesia
Purpose This paper aims to test the effect of customer relationship management (CRM)
strategy on customer loyalty of bank customers. Design/methodology/approach The …
strategy on customer loyalty of bank customers. Design/methodology/approach The …