Nowadays, a large number of customers are spending their time on social and digital media
for a variety of purposes ranging from information searching to the final purchase of …

In the present information age, a wide and significant variety of social media platforms have
been developed and become an important part of modern life. Massive amounts of user …

Consumer sentiment analysis is a recent fad for social media-related applications such as
healthcare, crime, finance, travel, and in academia. Disentangling consumer perception to …

The spread and use of social networks provide a rich data source that can be used to
answer a wide range of research questions from various disciplines. However, the nature of …

Business is based on manufacturing, purchasing, selling a product, and earning or making
profits. Social media analytics collect and analyze data from various social networks such as …

Purpose This study aims to provide an assessment of the existing literature on the role of
social media advertising in hospitality, tourism and travel (HTT) as well as an agenda for …

For new product development, previous segmentation methods based on demographic,
psychographic, and purchase behavior information cannot identify a group of customers with …

The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …

Customer segmentation via online reviews and ratings can assist different hotels, including
spa hotels, to better inform marketing strategy development and ensure optimal marketing …

The COVID-19 pandemic has caused major global changes both in the areas of healthcare
and economics. This pandemic has led, mainly due to conditions related to confinement, to …