The Effect of Product Innovativeness on Online Consumer Engagement Through the Mediating Role of Intrinsic Motivation and Ewom
F Louati, F Drira, M Damak - International Conference on Digital Economy, 2024 - Springer
This study investigates the impact of product innovativeness on customer engagement
online. More precisely, we suggest that this association is mediated by intrinsic motivation …
online. More precisely, we suggest that this association is mediated by intrinsic motivation …