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Measuring the power of food marketing to children: a review of recent literature
Abstract Purpose of Review This sco** review examines literature from the past 5 years
(June 2014 to June 2019) across three databases (PubMed, MEDLINE, and Scopus) to …
(June 2014 to June 2019) across three databases (PubMed, MEDLINE, and Scopus) to …
[หนังสือ][B] Introducing communication research: Paths of inquiry
D Treadwell - 2024 - books.google.com
Introducing Communication Research: Paths of Inquiry teaches students the basics of
communication research in an accessible manner by using student-focused real-world …
communication research in an accessible manner by using student-focused real-world …
Advertising of foods and beverages in social media aimed at children: high exposure and low control
L Meléndez-Illanes, C González-Díaz… - BMC Public Health, 2022 - Springer
Background This work is aimed to describe the recent scientific literature developed in the
food/beverage sector and social networks aimed at children and adolescents, as well as …
food/beverage sector and social networks aimed at children and adolescents, as well as …
[HTML][HTML] Promotion of food and beverages by German-speaking influencers popular with adolescents on TikTok, YouTube and Instagram
The promotion of nutritionally poor food and beverages (F&B) has a proven effect on
children's eating preferences and, therefore, plays a significant role in today's childhood …
children's eating preferences and, therefore, plays a significant role in today's childhood …
How much is “too much” for a brand to use an advergame with children?
L Agante, A Pascoal - Journal of Product & Brand Management, 2019 - emerald.com
Purpose The purpose of this study is to understand the magnitude of the impact advergames
have on children's preferences and choices for unhealthy products and brands, in terms of …
have on children's preferences and choices for unhealthy products and brands, in terms of …
Sugary, fatty, and prominent: food and beverage appearances in children's movies from 1991 to 2015
Background Media presentations of unhealthy food are considered a contributor to
childhood obesity. Objective This study describes food and beverage presentations in a …
childhood obesity. Objective This study describes food and beverage presentations in a …
YouTube influencers: a new defense against childhood obesity?
J Castonguay, N Messina - Journal of Food Products Marketing, 2022 - Taylor & Francis
Childhood obesity is a serious public health issue. While advertising on children's television
has been established as a contributing factor to poor dietary habits, less is known regarding …
has been established as a contributing factor to poor dietary habits, less is known regarding …
Disseminating research results to kids: Practical tips from the Neighbourhoods for Active Kids study
Appropriately disseminating results to children are important because it respects the role
they played in the research process. Clearly conveying complex messages to children …
they played in the research process. Clearly conveying complex messages to children …
Food marketing and its impact on adolescents' food choices
B Sivathanu - Indian Journal of Marketing, 2017 - indianjournalofcomputerscience …
Background: Now-a-days, adolescents and children are considered as a substantial target
market by the food industry. This makes marketers to target children and adolescents by …
market by the food industry. This makes marketers to target children and adolescents by …
[HTML][HTML] “Flavor, fun, and vitamins”? Consumers' lay beliefs about child-oriented food products
Health experts and consumer protection agencies have been expressing concerns about
the nutritional quality and marketing of child-oriented food products for years, and political …
the nutritional quality and marketing of child-oriented food products for years, and political …