Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …
fundamentally changing how consumers, brands, and firms will transact and interact in a …
How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design
Virtual commerce applies immersive technology such as augmented reality and virtual
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
[PDF][PDF] What drives consumer shop** behavior in live streaming commerce?
X Xu, JH Wu, Q Li - Journal of electronic commerce research, 2020 - ojs.jecr.org
Drawing upon the stimulus–organism–response framework, this study investigates
contextual and environmental stimuli effects (streamer attractiveness, para-social …
contextual and environmental stimuli effects (streamer attractiveness, para-social …
COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown
While previous research highlights the benefits of social media in times of a pandemic, this
research focuses on the potential dark side of social media use among Generation Z (Gen Z) …
research focuses on the potential dark side of social media use among Generation Z (Gen Z) …
Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms
Text-based chatbots are being touted as a disruptive innovation with unprecedented
business potential. However, frequent failures in human–chatbot conversations have led to …
business potential. However, frequent failures in human–chatbot conversations have led to …
Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship
This study aims to explore the role of avatars in mediating users with the metaverse
environment. This study applies the construal level theory and source attractiveness model …
environment. This study applies the construal level theory and source attractiveness model …
Interactivity, Inspiration, and Perceived Usefulness! How retailers' AR-apps improve consumer engagement through flow
This study investigates the antecedents and outcomes of consumer engagement through AR
apps and suggests a new conceptual model. The purpose of the paper is to examine how …
apps and suggests a new conceptual model. The purpose of the paper is to examine how …
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
W Gao, N Jiang, Q Guo - Journal of Retailing and Consumer Services, 2023 - Elsevier
The rise of live streaming commerce has attracted attention from scholars and practitioners
as a new opportunity to reach consumers. However, few studies have focused on the role of …
as a new opportunity to reach consumers. However, few studies have focused on the role of …
Digital sensory marketing: Integrating new technologies into multisensory online experience
People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
Virtual reality presence as a preamble of tourism experience: The role of mental imagery
While the dominant research stream on tourism technologies has investigated the adoption
of self-service, mobile, and web-based technologies, the potential of destination marketing …
of self-service, mobile, and web-based technologies, the potential of destination marketing …