References | Emerald Insight Books and journals Case studies Expert Briefings Open
Access Publish with us Advanced search References No Business is an Island ISBN : 978-1-78714-550-4 …

Purpose The purpose of this paper is to examine Interactive Network Branding (INB) as an
emergent process where the corporate identity and reputation of a small-and medium-sized …

Purpose A huge investment launching the marketing program is made by the manufacturers
to establish brand loyalty with retailers and other supply chain partners; however, what is the …

Learning from intelligent conversation: How can insights from system theory contribute to
advance IMP research? | Emerald Insight Books and journals Case studies Expert Briefings …

Interorganizational relationships have been acknowledged as engines of innovation.
Collaboration often takes the form of interorganizational projects (IOPs) concerned with R&D …

The major challenges with the start-up enterprises (SUEs) in emerging markets are to
explore right opportunities, co-create value, and identify suitable marketing strategies for …

Purpose This paper aims to explore how entrepreneurs use social media (SM) to develop
their organisational identity within business networks. Design/methodology/approach A …

The odds that a start-up succeeds are low. The risk of failure during the first three years is
estimated at 85%; statistics show that only a few newly started businesses survive more than …

This study analyses the impact of customer segmentation, customer acquisition and
retention, and customer behaviour on the organisational growth and performance of the start …

Purpose IMP literature has developed the conceptualisation of a business landscape
comprised of varying combinations of more or less interdependent activities, resources and …