The importance of the sustainability concept has gained increasing attention from scholars
and practitioners. In this context, the aim of this study was to examine the determinants of …

This study aims to explore several factors influencing Thai consumers' online purchase
intentions through different purchasing phases. An expanded research model based on the …

Objective: This article aims to test the effect of cues signaling authenticity on purchase
intention and overall brand equity, mediated by the consumer preference for authentic fruits …

This study investigates how theoretical framework for brand personality ([1]) influence on
authentic agricultural products purchase intention. The model is operationalized by a …

The Malaysian telecommunications market is exceptionally competitive, compelling
companies to innovate, collaborate, and adapt their strategies so as to retain a competitive …

Qatar Airways has been a global success legend, rising to become the best airline in the
world in 2011, just 18 years after its inception. Thus, this case investigates how Qatar …

Agricultural products have been referred to be commodities in previous research. There is,
however, a considerable void in current marketing literature focusing on genuine agricultural …

Qatar Airways has been a global success legend, rising to become the best airline in the
world in 2011, just 18 years after its inception. Thus, this case investigates how Qatar …

This study gives an extensive review of the literature that exists concerning social identity
theory (SIT). This paper helps to identify the recent trends in SIT in business research gaps …

In the present era, most brands are putting greater their emphasis on consumers' quality of
life because those consumers express their social position or across the firm and class …