In a digital world, it is becoming increasingly important for marketing researchers and
practitioners to understand how consumers attribute humanlike characteristics and …

Purpose The purpose of this study is to investigate brand loyalty in halal fashion brands
through three loyalty routes, namely, quality-satisfaction-loyalty model, information sources …

Despite extensive research on corporate engagement in corporate social responsibility
(CSR), studies on CSR communication in the hospitality and tourism industry are scarce …

This study represents a novel attempt to investigate the cascading effects of COVID-19
perceptions onto behavioural patterns towards fashion brands on Instagram and across two …

Are social media posts with emoji more engaging? Guided by the media richness theory,
this study explores the relationship between visual (ie, emoji) and textual content, and how …

This study draws on the Gender Schema Theory, Technology Acceptance Model (TAM),
Uses and Gratifications Theory (U&G), and Social Cognitive Theory (SCT) to explore how …

In a mature retail market, branding can offer retailers opportunities for setting themselves
apart. This study examines the construct 'brand personality appeal'(BPA; Freling et al., 2011) …

Purpose The purpose of this study is to investigate what type of knowledge enhances the
frequency of strategic renewal for organizations operating in high velocity environments. It …

This study aimed to gain a deeper understanding of the impact of visual language on
building and sustaining a strong brand in the mini-market industry. Qualitative research has …

Abstract In diesem Open-Access-Buch schlägt Matthias Albisser eine Konzeptualisierung
von Brand Content als Botschaften der Unternehmenskommunikation vor, die …